Ianacare Design Challenge | edenames

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Design Challenge

Eden Ames | March 2022

Getting familiar with the ianacare brand

After reviewing the brand identity and style guides, I pulled these particular slides into my artboard for easy reference as they were most relevant to the assignment:

Core Values
Tone of Voice
Color Palette
IG Approach
IG Examples

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Inspiration and references

NPR
On Being
Fabulous App
Calm App

Themes

Hand drawn art
Alternating real-life photography with illustrations
Consistent font stylization
Brand color palette reflected in gallery view (even in real-life photos)
Animated app mockups & demos

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Project Submission

Podcast IG Art

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New Feature IG Post

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New Feature Email Blast

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