After designing a board game ("Suits & Daggers") that I wanted to launch on Kickstarter, I calculated that I would need at least 4,000 subscribers to reach my funding goal with the assumption of a 10% conversion rate and $25 average pledge. I was impatient to begin selling products instead of waiting to launch a campaign, so I began designing commonly gifted products in a style that would also appeal to the Suits & Daggers target audience. The intent would be to start selling immediately through social media ads and collect customer info upon a sale in order to produce revenue while also growing an email list for the larger product launch. With the creation of these products, I realized I needed a brand-- a parent identity for these products to live under. Thus came the idea to create MEGAMOCHI, and with it, its mascot: Mochi, modeled after my own cat of the same name, who would draw an audience through a weekly web comic illustration.