Asset 1-100.jpg

Hard Hat Plant Wall

Installation

Client:

ARCO/Murray

ROLE:

Creative Director/Co-Installer

DURATION:

2 Weeks

Spatial branding project for a general contracting company's breakroom, featuring recycled hard hats repurposed as planters.

BACKGROUND


During ideation, we referenced an installation in a dentist office which featured repeating toothbrushes attached to the wall. We took the concept of creating patterns from an industry-specific object (in our case, hard hats) a step further by challenging ourselves to think of an unexpected use for the object that relates back to the company's brand values. The client had recently adopted WELL Building Initiative's 10 concepts of a healthy building, which includes nourishment and clean air. This led to the idea of using a handful of hard hats in the installation to function has plant holders, to give a verdant nod towards themes of growth and wellness.


MOCKUPS




COMPLETED INSTALLATION