EDEN AMES

My Design Process

Vertical Anabasis

Spatial Design

Client:

ARCO/Murray

ROLE:

Creative Director

DURATION:

1 Month

Projection-mapped environmental branding for lobby entrance

DESIGNS

The length of the design process is always variable, depending on the needs of the customer. In most cases, I strive to iterate off of real user feedback, setting up moderated or unmoderated tasks to test partial prototypes for usability and comprehension.

BEFORE/AFTERS

1/0

PROTOTYPES

At the prototyping stage, I'm working closely with devs to ensure that expected behavior isn't only shown through the design, but annotated and documented for their reference as they bring the design to life.