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Why Design-Build (Video)
Video
Client:
ARCO/Murray
ROLE:
Writer/Creative Director
DURATION:
1 Month
Animated explainer video, written and directed for general contractor ARCO/Murray.
DESIGNS
The length of the design process is always variable, depending on the needs of the customer. In most cases, I strive to iterate off of real user feedback, setting up moderated or unmoderated tasks to test partial prototypes for usability and comprehension.
BEFORE/AFTERS
PROTOTYPES
At the prototyping stage, I'm working closely with devs to ensure that expected behavior isn't only shown through the design, but annotated and documented for their reference as they bring the design to life.
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